How to List for Sale by Owner on Zillow

How to List for Sale by Owner on Zillow

How to List for Sale by Owner on Zillow

Are you looking to sell your property without the assistance of a real estate agent? Listing for sale by owner on Zillow can be a great way to attract potential buyers and save on agent commissions. In this article, we will explore the process of listing for sale by owner on Zillow in depth, covering various facets to ensure a successful sale.

1. Research and Preparation

  • Research the local real estate market to understand the current trends and pricing.
  • Prepare your property by conducting necessary repairs, improvements, and staging.
  • Gather all essential documents such as property deeds, tax records, and any applicable disclosures.
  • Consider hiring a professional photographer or taking high-quality pictures yourself to showcase your property.
  • Write an enticing and detailed property description that highlights unique features and amenities.

2. Create an Account on Zillow

  • Visit the Zillow website and sign up for a free account as a homeowner.
  • Verify your identity and ownership of the property through the verification process.
  • Provide accurate and up-to-date contact information for potential buyers to reach you.

3. List Your Property

  • Select the “List for sale by owner” option on Zillow’s website.
  • Enter your property’s address, details, and asking price.
  • Upload high-quality photos of your property to attract potential buyers.
  • Include relevant keywords in your listing title and description to improve visibility.
  • Choose the appropriate categories and features that best represent your property.

4. Promote Your Listing

  • Share your listing on social media platforms, such as Facebook, Twitter, or Instagram.
  • Utilize online classified websites to expand the reach of your listing.
  • Network with friends, family, and colleagues to spread the word about your property.
  • Contact local real estate agents who may have potential buyers interested in your area.
  • Consider hosting open houses or virtual tours to showcase your property.
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5. Communicate with Potential Buyers

  • Respond promptly to inquiries from potential buyers via phone, email, or Zillow’s messaging system.
  • Schedule property showings at convenient times for both you and the interested buyers.
  • Answer any questions or concerns potential buyers may have regarding the property.
  • Negotiate the terms of the sale, including price, contingencies, and closing date.
  • Consider hiring a real estate attorney to review offers and assist with the negotiation process.

6. Finalize the Sale

  • Accept an offer that meets your expectations and sign a purchase agreement with the buyer.
  • Cooperate with the buyer’s inspections, appraisal, and any necessary repairs or negotiations.
  • Work with a title company or real estate attorney to handle the closing process and transfer of ownership.
  • Ensure all necessary legal documents are properly executed and filed.
  • Receive the agreed-upon payment and hand over the keys to the new owner.

Frequently Asked Questions (FAQs)

Q: Can I list my property for sale by owner on Zillow if I still have a mortgage on it?
A: Yes, you can list your property for sale by owner on Zillow even if you still have a mortgage. However, it is important to inform potential buyers about any existing mortgage and how it will be handled during the sale.

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Q: Are there any fees to list for sale by owner on Zillow?
A: Zillow offers a free listing option for homeowners who want to sell their properties by themselves. However, they also provide additional paid advertising options to increase your listing’s visibility.

Q: How long does it take for my listing to appear on Zillow?
A: Once you submit your listing, it usually takes a few hours for it to appear on Zillow. However, it may take up to 72 hours in some cases.

Q: Can I edit my listing after it is published on Zillow?
A: Yes, you can edit your listing on Zillow at any time. Simply log in to your account, go to your listing, and make the necessary changes.

Q: Should I consider offering a buyer’s agent commission?
A: Offering a buyer’s agent commission is not mandatory, but it can attract more potential buyers as their agents will have an incentive to show your property. You can decide whether or not to offer a commission and specify it in your listing.

Q: How can I increase the visibility of my listing on Zillow?
A: To increase the visibility of your listing on Zillow, make sure to include detailed information, high-quality photos, and relevant keywords. Sharing your listing on social media and utilizing other online platforms can also help attract more potential buyers.

Q: Can I schedule showings and open houses through Zillow?
A: While Zillow provides a platform for communication with potential buyers, scheduling showings and open houses typically occurs outside of the platform. You can coordinate these events directly with interested buyers.

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Q: Should I consider hiring a real estate attorney?
A: While not mandatory, hiring a real estate attorney can provide valuable legal guidance throughout the selling process. They can review offers, assist with negotiations, and ensure all necessary documents are properly executed.

Q: What if I receive multiple offers on my property?
A: If you receive multiple offers, you have the option to negotiate with each buyer individually or request their highest and best offers. Ultimately, it is up to you to decide which offer is most favorable.

Q: Do I need to disclose any defects or issues with my property?
A: It is essential to disclose any known defects or issues with your property to potential buyers. Failing to disclose could lead to legal consequences. Be transparent and provide any relevant documentation or inspection reports.


Listing for sale by owner on Zillow can be a rewarding experience if done correctly. By thoroughly researching and preparing your property, creating an account on Zillow, listing your property with accurate information and attractive photos, promoting your listing through various channels, effectively communicating with potential buyers, and finalizing the sale with proper legal procedures, you can successfully sell your property without the assistance of a real estate agent. Remember to be transparent, responsive, and open to negotiations throughout the process to ensure a smooth transaction. Good luck with your sale!

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